Anders Herzberg

Norma AD-LER Shotshells
Anders Herzberg

Norma AD-LER 12 Guage Shotgun Shells: A Fad or A Start?

Condition Modern Threats, Classic Solutions In recent years, the proliferation of small, agile drones—particularly First-Person View (FPV) models—has introduced new challenges on the battlefield. These drones, often employed for reconnaissance or direct attacks, necessitate innovative countermeasures. Some we have already covered in the past. However, the Norma AD-LER loading is

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content calendar tips - calendar page
Anders Herzberg

Content Calendar Tips to Make Your Gun Store Marketing Easy

Why Every Gun Dealer Needs a Content Calendar Running a gun store is more than just selling firearms and accessories—it’s about building a loyal community. One of the most effective ways to connect with customers is through high-quality content. But how do you stay organized and ensure consistent engagement? The

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shooting sports guide - cowboy with a pistol
Anders Herzberg

A Beginner’s Shooting Sports Guide: Entering the World of Competitive Shooting

Discovering the World of Competitive Shooting Competitive shooting encompasses various disciplines where participants test their accuracy, speed, and precision with firearms. Whether you’re drawn to pistol matches, precision rifle competitions, or shotgun sports, there’s a niche for every enthusiast. Table of Contents Choosing Your Discipline The first step in your

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gun trust guide - judge
Anders Herzberg

Essential Gun Trust Guide: Secure and Simplify Your Firearm Ownership

The State of Gun Trusts in 2025 In the realm of firearms ownership, understanding the legal mechanisms available to protect and manage your collection is paramount. One such mechanism is the gun trust, a legal entity designed to streamline the ownership, transfer, and management of firearms, particularly those regulated under

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Picture of Anders Herzberg

Anders Herzberg

I've been shooting for almost two decades, since my early teens, and have been fascinated with firearms history and engineering ever since. Unapologetic 1911, CZ-75, and AKM fan, I love metal frames, DA/SA, gas piston systems, and bolt actions. Excited about advancements in modern 3D printing and design in the firearms world. I've worked to develop brands and market them online for over a decade, growing small businesses and helping them to be successful. Cap & Ball for me is an opportunity to bring that experience to help gun stores, gun smiths, and firearms instructors deal with the difficult and daunting task of untangling digital marketing in this new and rapidly changing landscape. The 2A community has been left behind by big tech and it is time we fixed that.

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