Anders Herzberg

FFL SEO, Keywords, and Customer Personas
Anders Herzberg

FFL SEO, keywords, and Customer Personas

Smart FFL SEO Keyword Research This was originally supposed to be a part of the Cap & Ball Saloon, but I realized it would be much better as a stand alone piece of content dedicated to FFL’s who are looking to learn more about digital marketing and SEO for their

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10mm Auto history and comparison to .40 S&W
Anders Herzberg

10mm auto vs .40 S&W: The Brother War | The Dead Calibers Archive

We begin with origins – the 10mm Auto was introduced in 1983, and after the FBI’s notorious 1986 Miami shootout (which exposed the limits of ammo at the time), Smith & Wesson/Winchester developed the shorter .40 S&W round in 1990 to meet the FBI’s performance expectations. However, there’s much more to this story and we dive into some of the earliest 10mm/.40 Caliber pistol cartridge experiments and how we ended up with the 10mm Auto and the .40 S&W we know today.

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Anders Herzberg

I've been shooting for almost two decades, since my early teens, and have been fascinated with firearms history and engineering ever since. Unapologetic 1911, CZ-75, and AKM fan, I love metal frames, DA/SA, gas piston systems, and bolt actions. Excited about advancements in modern 3D printing and design in the firearms world. I've worked to develop brands and market them online for over a decade, growing small businesses and helping them to be successful. Cap & Ball for me is an opportunity to bring that experience to help gun stores, gun smiths, and firearms instructors deal with the difficult and daunting task of untangling digital marketing in this new and rapidly changing landscape. The 2A community has been left behind by big tech and it is time we fixed that.

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