Anders Herzberg

GearFire Dumpster Fire
Anders Herzberg

A GearFire Website Dumpster Fire

This Website Needs Help In today’s Episode of the Cap & Ball Saloon we sit down and go over a GearFire powered website with some of the most baffling decisions that we have ever seen. In short, if you are building a website for your FFL, don’t copy anything from

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Tips to Improve your FFL Website
Anders Herzberg

Lima Six Belt Fed AR-15 Upper

Cap & Ball Saloon Ep. 3 In this episode of the Cap & Ball Saloon Anders E.T. Herzberg and Jason J. Green sit down to review the website for Lima Six belt feds, and how we would start to improve and market this exciting AR-15 upper. 

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SIGs P320 PR Dumpster Fire1440
Anders Herzberg

SIG’s P320 Public Relations Dumpster Fire

SIG’s Disaster of Thier Own Making The SIG P320 issues have been documented for some time now, and SIG mostly ignored the negative press. Yet recently they have turned what was a small spark into a flaming pile of garbage. In this video Anders and Jason sit down and talk

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Norma AD-LER Shotshells
Anders Herzberg

Norma AD-LER 12 Guage Shotgun Shells: A Fad or A Start?

Condition Modern Threats, Classic Solutions In recent years, the proliferation of small, agile drones—particularly First-Person View (FPV) models—has introduced new challenges on the battlefield. These drones, often employed for reconnaissance or direct attacks, necessitate innovative countermeasures. Some we have already covered in the past. However, the Norma AD-LER loading is

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Picture of Anders Herzberg

Anders Herzberg

I've been shooting for almost two decades, since my early teens, and have been fascinated with firearms history and engineering ever since. Unapologetic 1911, CZ-75, and AKM fan, I love metal frames, DA/SA, gas piston systems, and bolt actions. Excited about advancements in modern 3D printing and design in the firearms world. I've worked to develop brands and market them online for over a decade, growing small businesses and helping them to be successful. Cap & Ball for me is an opportunity to bring that experience to help gun stores, gun smiths, and firearms instructors deal with the difficult and daunting task of untangling digital marketing in this new and rapidly changing landscape. The 2A community has been left behind by big tech and it is time we fixed that.

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