Anders Herzberg

starting a gun shop - gun store owner
Anders Herzberg

The Unstoppable Path to Starting a Gun Shop

So, you want to start a gun store? Running a successful firearms business involves many moving parts. Whether you want to open a gun store in a small town or a busy city, it pays to plan carefully and follow the rules. This firearms business startup guide will walk you

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best firearms for beginners - cowgirl 2
Anders Herzberg

Discover the Best Firearms for Beginners

Getting Your First Gun Doesn’t Have to Be Intimidating There are reems of articles on the “best firearms for beginners”, and even more “gun store wisdom” that refuses to die when it comes to selecting your first gun.  To keep it simple I’ll say that you should pick something simple,

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Remington EtronX Rifle - model-700-etronx-receiver1
Anders Herzberg

Remington EtronX Rifle: A New Gun for “Modern Marksmen”

Electronic Ignition System The Remington EtronX Rifle first hit the scene in 2001, and it quickly generated buzz as a forward-thinking design that replaced traditional percussive ignition with an electric primer system. Remington hoped this cutting-edge approach would transform lock time, simplify the trigger mechanism, and open new possibilities for

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Can Cannon
Anders Herzberg

The Soda Can Cannon: When Anything Can Be a Projectile

Condition The Soda Can Weaponized Anders, what exactly are you on about you may ask.  Ok, hear me out, weaponized soda cans.  Yes, that’s a real thing and I think it’s hilarious. It might sound ridiculous—okay, it absolutely is—but launching soda cans hundreds of feet is now a reality thanks

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1911 Pistol - M1911A1
Anders Herzberg

Unbeatable Heritage: The 1911 Pistol That Transformed Firepower

Historic Evolution: The 1911 Pistol Few handguns in history can match the legendary status of the 1911 pistol. Known for its .45 ACP chambering, rugged design, and impressive track record, the 1911 pistol was at the heart of U.S. military service for much of the 20th century. It has also

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Picture of Anders Herzberg

Anders Herzberg

I've been shooting for almost two decades, since my early teens, and have been fascinated with firearms history and engineering ever since. Unapologetic 1911, CZ-75, and AKM fan, I love metal frames, DA/SA, gas piston systems, and bolt actions. Excited about advancements in modern 3D printing and design in the firearms world. I've worked to develop brands and market them online for over a decade, growing small businesses and helping them to be successful. Cap & Ball for me is an opportunity to bring that experience to help gun stores, gun smiths, and firearms instructors deal with the difficult and daunting task of untangling digital marketing in this new and rapidly changing landscape. The 2A community has been left behind by big tech and it is time we fixed that.

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