Anders Herzberg

Cut Shells - Shell Cross Section
Anders Herzberg

Cut Shells: The Trick That Could Wreck Your Shotgun?

Condition Cut Shells – A Depression Era Trick If you’re anything like me you have a strong fascination with historical ingenuity—especially when it comes to resourceful ways of enhancing shotgun performance on a shoestring budget. Cut shells epitomize just such an approach: a Depression-era technique for crafting a makeshift slug

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9x25mm Super Auto G
Anders Herzberg

9x25mm Super Auto G: The Same Thing, Too Late

Condition The Same Idea Just Too Late The competitive and inventive world of the International Practical Shooting Confederation has produced a number of wildcat cartridges. However, the 9x25mm Super Auto G, or as it’s unofficially called the 9×25 Super Auto Grillmeyer is probably one of the least known ones, as

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9X23 Winchester Drawing
Anders Herzberg

9×23 Winchester: Super Speed, 45 Recoil?

Condition Potential, but With Fierce Competition The 9×23 Winchester cartridge was created out of the crucible of the International Practical Shooting Confederation (IPSC). IPSC shooters demand flat shooting, reliable, rounds that can be easily controlled and compensated to allow for fast, accurate follow up shots. In the mid 90’s a

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7.62x25mm-Tokarev-FMJ-Round
Anders Herzberg

7.62x25mm Tokarev: A Relic of War

Condition Millsurp Shooter The 7.62x25mm Tokarev was created out of the desire to create a Russian version of the venerable 7.63×25 Mauser round. The Tsarist Army and later the Red Army both utilized the German round in many conflicts.  During joint operations with the Weimar Republic during the 1920’s the

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How to get an FFL
Anders Herzberg

How to Get an FFL and Conquer the Firearms Market

Getting an FFL Firearms enthusiasts, aspiring dealers, and seasoned professional shooters alike often ask the same question: “How to get an FFL?” Whether you plan to start a small gun shop, collect historical firearms, or manufacture and import specialized weapons, an FFL (Federal Firearms License) is your gateway to legal

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gun store website design - cowboy and barn
Anders Herzberg

Unbeatable Gun Store Website Design Tactics to Thrill Your Customers

A Poor Website Will Drive Away Customers The firearms retail space is highly competitive, requiring a strategic blend of visual appeal, user-friendliness, and local visibility. With the right approach to gun store website design, you can not only showcase your products effectively but also ensure you’re compliant with industry regulations

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Picture of Anders Herzberg

Anders Herzberg

I've been shooting for almost two decades, since my early teens, and have been fascinated with firearms history and engineering ever since. Unapologetic 1911, CZ-75, and AKM fan, I love metal frames, DA/SA, gas piston systems, and bolt actions. Excited about advancements in modern 3D printing and design in the firearms world. I've worked to develop brands and market them online for over a decade, growing small businesses and helping them to be successful. Cap & Ball for me is an opportunity to bring that experience to help gun stores, gun smiths, and firearms instructors deal with the difficult and daunting task of untangling digital marketing in this new and rapidly changing landscape. The 2A community has been left behind by big tech and it is time we fixed that.

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