Anders Herzberg

Anders Herzberg

Gun Store Marketing: Harnessing Local SEO For More Traffic

Too Many Gun Stores Think They Can’t Market Online In an era where most consumers turn to search engines for everything from buying groceries to researching local services, it’s no surprise that the concept of gun store marketing has evolved to focus heavily on online visibility. While traditional methods—radio spots,

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Anders Herzberg

The PR57 From KelTec

Because Why Not KelTec just announced the PR57. A fixed magazine stripper clip fed, 5.7mm pistol.  Good? Who knows? On brand for KelTec? Very much yes.  KelTec gonna KelTec I’ll save the memes about the substance consumption habits of KelTec’s design team and just knock out the specs below, along

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Ruger RXM
Anders Herzberg

Ruger RXM

Ruger makes a Glock? Ruger’s new RXM pistol seems to be poised to shake things up, at least in terms of providing the most value for a polymer framed 9mm pistol.  While it will remain to be seen if the RXM or “Gluger” will really be able to break Glock’s

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Anders Herzberg

Be There at Every Step: Gun Store Customers & Keywords

Addressing Customer Needs at Every Step in The Buying Process I’m sure that as a gun store owner you have some ideas of the kind of customers that come into your store. From the first-time shooter to the experienced reloader. Though I have a question, have you sat down and

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cowboy writing
Anders Herzberg

Expand Your Reach: Building a Gun Store Blog That Attracts New Customers

A Strong Blog, With Valuable Content, is Still Necessary. In today’s digital age, consumers often turn to online research before visiting a physical location. For gun store owners, a well-maintained blog can be an invaluable tool for showcasing your expertise, building customer trust, and expanding your reach. By providing relevant,

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Picture of Anders Herzberg

Anders Herzberg

I've been shooting for almost two decades, since my early teens, and have been fascinated with firearms history and engineering ever since. Unapologetic 1911, CZ-75, and AKM fan, I love metal frames, DA/SA, gas piston systems, and bolt actions. Excited about advancements in modern 3D printing and design in the firearms world. I've worked to develop brands and market them online for over a decade, growing small businesses and helping them to be successful. Cap & Ball for me is an opportunity to bring that experience to help gun stores, gun smiths, and firearms instructors deal with the difficult and daunting task of untangling digital marketing in this new and rapidly changing landscape. The 2A community has been left behind by big tech and it is time we fixed that.

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