Anders Herzberg

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Anders Herzberg

Gun Stores Need Reviews Too

Boost Your Gun Store’s Visibility with Customer Reviews In today’s digital marketplace, word-of-mouth advertising has taken on a new form: online reviews. For any gun store looking to dominate local search results, a robust collection of customer feedback can greatly impact your local SEO. Platforms like Google Business Profile (formerly

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YouTube
Anders Herzberg

Guns & YouTube: How to Navigate the Waters in 2025

YouTube is a double-edged sword When it comes to reaching an audience, YouTube can be a massive boost for any business, something that gun stores can, and should take advantage of. However, there’s a fine line that needs to be walked if you are going to be creating content for

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Anders Herzberg

I've been shooting for almost two decades, since my early teens, and have been fascinated with firearms history and engineering ever since. Unapologetic 1911, CZ-75, and AKM fan, I love metal frames, DA/SA, gas piston systems, and bolt actions. Excited about advancements in modern 3D printing and design in the firearms world. I've worked to develop brands and market them online for over a decade, growing small businesses and helping them to be successful. Cap & Ball for me is an opportunity to bring that experience to help gun stores, gun smiths, and firearms instructors deal with the difficult and daunting task of untangling digital marketing in this new and rapidly changing landscape. The 2A community has been left behind by big tech and it is time we fixed that.

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