Anders Herzberg

gauging consumer interest in a firearms product - reading sentiment
Anders Herzberg

Gauging Consumer Interest in a Firearms Product (Before You Invest Big)

Best Practices for Gauging Consumer Interest in a Firearms Product Launching a new firearms product is a significant investment, and ensuring its success requires understanding consumer demand before going into full production. By leveraging social media, email marketing, and direct consumer engagement, firearms manufacturers and retailers can gauge interest and

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Anders Herzberg

Ultimate Firearm Insurance Guide: Comparing Self-Defense Insurance Options

Is It Worth It? When it comes to protecting yourself with a firearm, many of us understand that the risks aren’t limited to the moment of a confrontation. The legal aftermath—criminal charges, civil lawsuits, and the sheer financial burden of defense—can be astronomical. This comprehensive firearm insurance guide is designed

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marketing tools for FFL dealers - cowboy with tools
Anders Herzberg

5 Affordable Marketing Tools Every Gun Store Owner Should Use

The Secret to Growing Your Gun Store with Affordable Marketing Tools Running a successful gun store in today’s competitive market isn’t just about stocking quality firearms and accessories. It’s about getting customers in the door—and keeping them coming back. The good news? You don’t need a massive marketing budget to

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Picture of Anders Herzberg

Anders Herzberg

I've been shooting for almost two decades, since my early teens, and have been fascinated with firearms history and engineering ever since. Unapologetic 1911, CZ-75, and AKM fan, I love metal frames, DA/SA, gas piston systems, and bolt actions. Excited about advancements in modern 3D printing and design in the firearms world. I've worked to develop brands and market them online for over a decade, growing small businesses and helping them to be successful. Cap & Ball for me is an opportunity to bring that experience to help gun stores, gun smiths, and firearms instructors deal with the difficult and daunting task of untangling digital marketing in this new and rapidly changing landscape. The 2A community has been left behind by big tech and it is time we fixed that.

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