The Heartless Bastard Journal

content calendar tips - calendar page
Social Media Marketing
Anders Herzberg

Content Calendar Tips to Make Your Gun Store Marketing Easy

Why Every Gun Dealer Needs a Content Calendar Running a gun store is more than just selling firearms and accessories—it’s about building a loyal community. One of the most effective ways to connect with customers is through high-quality content. But how do you stay organized and ensure consistent engagement? The

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newsletter ideas for gun shops - pen with quills
Content Marketing
Anders Herzberg

Engaging Newsletter Ideas for Gun Shops: Boost Customer Loyalty and Sales

Emails into Sales In today’s competitive firearms market, establishing a strong connection with your customers is essential. One effective way to achieve this is by creating a monthly newsletter that not only informs but also engages your audience. This guide will walk you through the process of setting up an

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shooting sports guide - cowboy with a pistol
Firearms Industry News & Guides
Anders Herzberg

A Beginner’s Shooting Sports Guide: Entering the World of Competitive Shooting

Discovering the World of Competitive Shooting Competitive shooting encompasses various disciplines where participants test their accuracy, speed, and precision with firearms. Whether you’re drawn to pistol matches, precision rifle competitions, or shotgun sports, there’s a niche for every enthusiast. Table of Contents Choosing Your Discipline The first step in your

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gun trust guide - judge
Firearms Industry News & Guides
Anders Herzberg

Essential Gun Trust Guide: Secure and Simplify Your Firearm Ownership

The State of Gun Trusts in 2025 In the realm of firearms ownership, understanding the legal mechanisms available to protect and manage your collection is paramount. One such mechanism is the gun trust, a legal entity designed to streamline the ownership, transfer, and management of firearms, particularly those regulated under

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gauging consumer interest in a firearms product - reading sentiment
Social Media Marketing
Anders Herzberg

Gauging Consumer Interest in a Firearms Product (Before You Invest Big)

Best Practices for Gauging Consumer Interest in a Firearms Product Launching a new firearms product is a significant investment, and ensuring its success requires understanding consumer demand before going into full production. By leveraging social media, email marketing, and direct consumer engagement, firearms manufacturers and retailers can gauge interest and

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The Big Iron Journal

cowboy writing

The latest guides, news, and more on digital marketing for gun stores, gun smiths, and anyone in the firearms and firearms accessory industry. 

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