The Heartless Bastard Journal

starting a gun shop - gun store owner
Firearms Industry News & Guides
Anders Herzberg

The Unstoppable Path to Starting a Gun Shop

So, you want to start a gun store? Running a successful firearms business involves many moving parts. Whether you want to open a gun store in a small town or a busy city, it pays to plan carefully and follow the rules. This firearms business startup guide will walk you

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best firearms for beginners - cowgirl 2
Firearms Industry News & Guides
Anders Herzberg

Discover the Best Firearms for Beginners

Getting Your First Gun Doesn’t Have to Be Intimidating There are reems of articles on the “best firearms for beginners”, and even more “gun store wisdom” that refuses to die when it comes to selecting your first gun.  To keep it simple I’ll say that you should pick something simple,

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How to get an FFL
Firearms Industry News & Guides
Anders Herzberg

How to Get an FFL and Conquer the Firearms Market

Getting an FFL Firearms enthusiasts, aspiring dealers, and seasoned professional shooters alike often ask the same question: “How to get an FFL?” Whether you plan to start a small gun shop, collect historical firearms, or manufacture and import specialized weapons, an FFL (Federal Firearms License) is your gateway to legal

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gun store website design - cowboy and barn
SEO Guides
Anders Herzberg

Unbeatable Gun Store Website Design Tactics to Thrill Your Customers

A Poor Website Will Drive Away Customers The firearms retail space is highly competitive, requiring a strategic blend of visual appeal, user-friendliness, and local visibility. With the right approach to gun store website design, you can not only showcase your products effectively but also ensure you’re compliant with industry regulations

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increase gun sales - old west general store
SEO Guides
Anders Herzberg

Here’s How to Increase Gun Store Sales If You’re Fed Up with Slow Business

Promoting Your Gun Store Online is not Impossible The firearms retail industry can be both rewarding and challenging, especially with rapidly changing regulations and strong market competition. If you want to increase gun store sales, you need a well-rounded marketing strategy that combines both digital techniques and in-store tactics. By

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SEO Guides
Anders Herzberg

Gun Store Marketing: Harnessing Local SEO For More Traffic

Too Many Gun Stores Think They Can’t Market Online In an era where most consumers turn to search engines for everything from buying groceries to researching local services, it’s no surprise that the concept of gun store marketing has evolved to focus heavily on online visibility. While traditional methods—radio spots,

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The Big Iron Journal

cowboy writing

The latest guides, news, and more on digital marketing for gun stores, gun smiths, and anyone in the firearms and firearms accessory industry. 

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Our comprehensive guides, news, and articles on SEO, Content Marketing, Social Media Marketing, Reputation Management, and more will help you to stay ahead of the competition. Setting your gun store up for success in the ever-changing landscape of marketing in today’s digital age. 

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