The Heartless Bastard Journal

Firearms Industry News & Guides
Anders Herzberg

The PR57 From KelTec

Because Why Not KelTec just announced the PR57. A fixed magazine stripper clip fed, 5.7mm pistol.  Good? Who knows? On brand for KelTec? Very much yes.  KelTec gonna KelTec I’ll save the memes about the substance consumption habits of KelTec’s design team and just knock out the specs below, along

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Ruger RXM
Firearms Industry News & Guides
Anders Herzberg

Ruger RXM

Ruger makes a Glock? Ruger’s new RXM pistol seems to be poised to shake things up, at least in terms of providing the most value for a polymer framed 9mm pistol.  While it will remain to be seen if the RXM or “Gluger” will really be able to break Glock’s

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SEO Guides
Anders Herzberg

Be There at Every Step: Gun Store Customers & Keywords

Addressing Customer Needs at Every Step in The Buying Process I’m sure that as a gun store owner you have some ideas of the kind of customers that come into your store. From the first-time shooter to the experienced reloader. Though I have a question, have you sat down and

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cowboy writing
Content Marketing
Anders Herzberg

Expand Your Reach: Building a Gun Store Blog That Attracts New Customers

A Strong Blog, With Valuable Content, is Still Necessary. In today’s digital age, consumers often turn to online research before visiting a physical location. For gun store owners, a well-maintained blog can be an invaluable tool for showcasing your expertise, building customer trust, and expanding your reach. By providing relevant,

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Cowboy 4
Reputation Management
Anders Herzberg

Gun Stores Need Reviews Too

Boost Your Gun Store’s Visibility with Customer Reviews In today’s digital marketplace, word-of-mouth advertising has taken on a new form: online reviews. For any gun store looking to dominate local search results, a robust collection of customer feedback can greatly impact your local SEO. Platforms like Google Business Profile (formerly

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YouTube
Social Media Marketing
Anders Herzberg

Guns & YouTube: How to Navigate the Waters in 2025

YouTube is a double-edged sword When it comes to reaching an audience, YouTube can be a massive boost for any business, something that gun stores can, and should take advantage of. However, there’s a fine line that needs to be walked if you are going to be creating content for

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The Big Iron Journal

cowboy writing

The latest guides, news, and more on digital marketing for gun stores, gun smiths, and anyone in the firearms and firearms accessory industry. 

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