SEO Guides

GearFire Dumpster Fire
Anders Herzberg

A GearFire Website Dumpster Fire

This Website Needs Help In today’s Episode of the Cap & Ball Saloon we sit down and go over a GearFire powered website with some of the most baffling decisions that we have ever seen. In short, if you are building a website for your FFL, don’t copy anything from

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Tips to Improve your FFL Website
Anders Herzberg

Lima Six Belt Fed AR-15 Upper

Cap & Ball Saloon Ep. 3 In this episode of the Cap & Ball Saloon Anders E.T. Herzberg and Jason J. Green sit down to review the website for Lima Six belt feds, and how we would start to improve and market this exciting AR-15 upper. 

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Anders Herzberg

Ultimate Firearm Insurance Guide: Comparing Self-Defense Insurance Options

Is It Worth It? When it comes to protecting yourself with a firearm, many of us understand that the risks aren’t limited to the moment of a confrontation. The legal aftermath—criminal charges, civil lawsuits, and the sheer financial burden of defense—can be astronomical. This comprehensive firearm insurance guide is designed

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marketing tools for FFL dealers - cowboy with tools
Anders Herzberg

5 Affordable Marketing Tools Every Gun Store Owner Should Use

The Secret to Growing Your Gun Store with Affordable Marketing Tools Running a successful gun store in today’s competitive market isn’t just about stocking quality firearms and accessories. It’s about getting customers in the door—and keeping them coming back. The good news? You don’t need a massive marketing budget to

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SEO Guides from Cap & Ball

cowboy writing

The latest guides for local and national SEO for gun stores and gun smiths. Learn how to enhance your online marketing efforts with detailed guides for every aspect of your organic digital marketing efforts. From on-page to off-page, we give you insights into keeping up with the algorithm. 

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Our comprehensive guides, news, and articles on SEO, Content Marketing, Social Media Marketing, Reputation Management, and more will help you to stay ahead of the competition. Setting your small business up for success in the ever-changing landscape of marketing in today’s digital age. 

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