Case Studies
Targeted, Effective, SEO for FFL's & the 2A Community
We’ve been in the trenches for a long time, and we have created and executed highly effective SEO campaigns for our clients over the years that have brought rapid results with incredible outcomes.
Our work has required the development of custom and innovative tools and strategies that no one else has seen. Now we want to bring our highly effective digital marketing services to the Second Amendment Community – Gun Stores, FFL Manufacturers, and firearms trainers.
Below you can take a look at case studies for some of our previous SEO campaigns.
SEO Campaign Case Studies
Saved from Obscurity
Frontier Firearms & Outfitters
At a Glance
A hometown gun store that had fallen behind newer competition, with an outdated website and limited visibility online they faced an uphill battle despite a loyal customer base.
Introduction
FFO specialized in a wide array of firearms with an eye for the needs of hunters in the surrounding area.
Despite being in business for over 2 decades they had very little brand recognition online and nearby stores with less tenure were outranking them for many local searches.
Challenges
An old and basic website that prevented them from ranking due to technical issues along with a lack of social media limited their ability to grow.
Solutions
We completely rebuilt and redesigned their website to focus on useability for humans and technical aspects for search engines. With great content and a modern website, they were able to drive customers through their doors.
Scope of Work
- Full SEO Campaign
- Digital Rebrand
- Brand Promotion
- Website Design & Development
Key Accomplishments
50+ Top Keyword Rankings
Gained top rankings for more than 50 relevant keywords for FFO
+500% Increase in Traffic
Increased in Search Engine Traffic from Google by over 500%
98% Positive Reviews
Positive Brand Opinion
Benefits
SEO Campaign
The massive increase in online traffic increase in store sales and FFL transfers. Boosting revenue many times over.
Digital Rebrand
A stunning website gained them renewed authority and customer trust. This directly translated into more people coming to them for their firearms needs.
Brand Promotion
By promoting the rebranded business, we gave them a new
look, a new level of authority, and put them at the forefront of their local market.
From the Ground Up
SUB-MOA Customs
At a Glance
A talented gunsmith wanted to expand his work from simply mounting optics and polishing triggers. We helped him do just that.
Introduction
SUB-MOA started out relying on word of mouth in the local community for work. However, the business was not going to scale without real marketing efforts.
Challenges
A lack of any online presence save for a simple contact form on a one-page website meant that SUB-MOA had no presence online to speak of, drastically limiting the reach of the business.
Solutions
We created a brand-new website with modern visuals and an eye for encouraging customers to connect. With the expanded reach, bolstered by a strong social media presence we were able to help SUB-MOA grow as a business with expanded services and staff. Making it simple for potential customers to get in touch and request customizations from trigger work and accurizing to custom Cerakote finishes.
Scope of Work
- Full SEO Campaign
- Digital Branding
- Brand Promotion
- Website Design & Development
Key Accomplishments
60+ Top Keyword Rankings
Gained top rankings for more than 60 relevant keywords for SUB-MOA
+700% Increase in Traffic
Increased in Search Engine Traffic from Google by over 700%
96% Positive Reviews
Positive Brand Opinion
Benefits
SEO Campaign
The sizeable increase in online traffic over the course of the campaign brought in enough revenue for reinvestment in the business. Allowing for expanded services and staff.
Digital Branding
The highly optimized website was able to climb up in the rankings and build authority. Translating into increase sales year over year.
Social Media
Leveraging social media, the expanded reach allowed them to expand their customer base outside of just the local market. Driving sales and revenue.
Ready to Target Real Growth?
Are you ready to grow your business? Daunted by the complexity of marketing online and growing when it seems like the deck is stacked against you?
We have tackled the challenges of marketing and growing businesses in the firearms industry online and want to bring our highly effective skills to you.
