Our Services
"The Goods We Dish Out"
Custom Loaded Digital Marketing For Your Bottom Line
We offer a range of customizable Digital Marketing Services that fit your Goals and Budget, leaving you to focus on your business, not marketing it.
Whatever your SEO needs, Cap & Ball Digital Strategies is here to provide for you a full-service package. Each as accurate as a hand fitted rifle that will enhance your online brand, reach, and sales.
No One Does It Like You Do. Get Digital Marketing Just as Good.
The .22 Caliber Audit
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Free
Uncover hidden potential with an SEO audit:
Boost rankings, drive traffic, and enhance your online presence
"The Derringer"
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Starting at $1500
Get more local customers through your door.
Perfect for FFL’s and Gun Stores that need to build a solid foundation for their current and future digital marketing plans.
Attract local customers, increase foot traffic, and boost your sales
"The Dragoon"
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Starting at $2500
Amplify your impact with tailored social media strategies designed to drive growth and boost sales:
Engage your audience, boost visibility, and drive sales
"The Peacemaker"
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Full Service Digital Marketing Campaigns
Starting at $3500
Dominate your market with a complete Digital Marketing Campaign
Get new customers, grow your sales, and deepen your customer relationships
"The Sheriff"
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Reputation Management
Secure your brand with professional reputation management:
Build trust, enhance credibility, and attract loyal customers
Additional & Standalone Services
Exceptional research and strategy consultation:
Enhance your marketing and get expert consultation
Ready to supercharge your
Digital Marketing Results
and increase your profits?
The ".22 Caliber" SEO Audit
"Sight in your website's performance"
Eliminate the Hidden Digital Roadblocks Holding Your Business Back
Running a firearms business online can feel like you’re constantly battling algorithmic gatekeepers. Even if your website looks fantastic and offers top-notch content, the truth is that search engines won’t send traffic your way if the technical SEO fundamentals aren’t rock-solid.
That’s where our Free .22 Caliber SEO Audit comes in. We’ll pinpoint the most pressing technical issues—like crawl errors, oversized images, sluggish load times, and broken links—so you can finally climb the rankings instead of getting lost in the digital shuffle. Think of it as the first step in clearing the path for more organic traffic, more leads, and ultimately more sales.
Why Technical SEO Matters — Especially for FFLs
Visibility in a Tough Industry
Major tech companies often suppress or restrict firearms-related searches. A properly optimized site is your best chance at outsmarting search engine bias and keeping your business front and center.Trust & Credibility
A site that’s slow or riddled with errors sends a red flag to both potential buyers and search engines. Fast, well-organized pages show customers—and Google—that your business is legitimate, professional, and worth visiting.User Experience Equals More Sales
When your site loads quickly and navigates smoothly, prospective buyers can easily browse your products, fill out forms, or sign up for your FFL services. Fewer barriers mean higher conversions.Long-Term Growth
Addressing technical flaws is like building a stable foundation. Once your framework is set, every new piece of content or product listing has a better shot at ranking well, bringing in sustained organic traffic over time.
What Our Free Audit Covers
- Expert Review & Prioritized Issues: We don’t just hand you a checklist; we show you where to focus first for the quickest wins.
- Crawlability & Site Structure: Search engines reward sites they can easily understand. We’ll ensure your pages are correctly set up and linked.
- Speed & Image Optimization: Fast-loading sites keep users around longer—simple as that.
- HTML & Meta Tag Checks: Make it crystal clear to Google what each page is about, so you rank for the right searches.
- Internal Linking & Navigation: Guide visitors (and search bots) through your site with a logical, user-friendly structure.
Stop Leaving Easy Gains on the Table
Think of this audit like a gunsmith’s once-over: identifying essential tweaks that can vastly improve performance. We’ll point out critical issues hampering your visibility and provide the roadmap to fix them. Addressing these core technical hurdles is the key to unleashing your site’s true potential.
Your free audit is just a click away. Don’t let a messy backend or slow load times cost you sales. Let’s remove those obstacles so you can focus on what matters most—selling firearms and supporting the Second Amendment.
Ready to Get Started?
Fill out our form now to grab your Free .22 Caliber SEO Audit and see firsthand how technical improvements can supercharge your online presence. We’ll follow up with expert insights that put you on the fast track to better rankings and bigger returns.
"The Derringer"
Solve Your Core SEO Problems & Start Ranking Faster
As an FFL or gun store owner, you’re likely feeling the squeeze from tech giants that treat anything firearms-related like taboo. The Derringer Plan lays the groundwork for outsmarting those biases by focusing on key SEO fundamentals.
The Bottom Line:
Think of the Derringer Plan like a compact sidearm for your online presence—small but powerful, perfectly designed for clearing up fundamental SEO problems so you can start climbing the rankings where your target audience can actually find you.
Eliminate Visibility Gaps:
We fix the on-site and technical issues that bury your listings beneath the competition.
Aim at High-Value Traffic:
Through data-driven keyword research, we’ll help you pull in people actually looking to buy—rather than “window shoppers.”
Promote New Offers
Use your Google Business to announce promotions and new products. Regular updates drive traffic to your store and boosts sales at the register.
We can optimize your Google Business Profile as well to attract more customers and streamline their experience. Positioning you for success.
Establish Your Authority:
By creating and optimizing content that speaks to your unique offerings, you’ll show customers (and search engines) you’re the real deal.
Core Features
Full SEO Audit
Many gun shops and FFLs struggle to identify technical issues holding them back in search engine rankings—leading to wasted marketing dollars. Our Full SEO Audit pinpoints critical weak spots—like broken links, slow load times, or improper site structure—and provides a step-by-step remedy so you can get back on target.
SEO Strategy Development
It’s easy to get lost in the ever-changing world of Google’s algorithms and policy restrictions. We craft a customized SEO roadmap to improve your visibility, focusing on sustainable methods that align with Information Retrieval Science, so you see long-term ranking improvements without risking penalties.
Content Building & Improvement
Bland product descriptions and generic blog posts don’t convert potential gun buyers into paying customers. Our team creates or refines website content that resonates with your audience, highlighting your unique firearms inventory and services to boost both engagement and sales as well as rankings.
Keyword Research
Shooting for the wrong keywords can leave you spinning your wheels and missing out on profitable traffic. We analyze search trends, competitor tactics, and buyer intent to home in on high-value keywords that convert, ensuring you reach the right audience at the right time.
Link Building & Local Citations
Low-quality or irrelevant links can sabotage your reputation—and your search rankings. We secure reputable backlinks from trusted sources within the firearms community, improving domain authority and ensuring search engines see you as a reliable industry resource. We also ensure that you have consistent website, Name, Address, and Phone (NAP) information in all relevant local and national online listings.
Google Business Profile Optimization
Your Google Business Profile is the fundamental to your visibility online. But if it’s incomplete or incorrectly done it can lead to headaches and lost business. We make sure that your GBP is properly set up and verified so that local customers can find you.
Optional Extra Features
- Additional Hours for technical fixes and polish
- Website Redesign to make navigation and check out easier for users
- Branding Packages that transform the look and feel of your business
- Bridge digital and physical with QR codes that let customers easily leave reviews and see product details online
- Landing Page Design & A/B Testing for engaging email and paid marketing campaigns
- Paid Advertising Campaign Management to bring in ready to buy customers
"The Dragoon"
Add Social Firepower to Boost Engagement & Reputation
Your audience wants more than just a website—they crave engagement, authenticity, and a sense of community.
“The Dragoon” takes all the SEO prowess of the Derringer and loads up on social media management to help you connect with customers in real-time.
The Bottom Line:
The Dragoon Plan is your double-action solution, merging top-tier SEO with social savvy—giving you the edge in brand building, engagement, and ongoing community support for your store.
Engage Customers Where They Live:
We’ll turn your social channels into vibrant hubs for firearms enthusiasts, from short-form videos showing product highlights to Q&A sessions addressing gun law changes.
Solidify Your Reputation:
By quickly responding to comments and messages, you’ll build trust—an especially big deal in an industry where credibility is everything.
Drive Traffic & Conversions:
With consistent, strategic posting, you’ll funnel more potential buyers into your site, boosting sales and forging loyal, long-term relationships.
Establish Your Authority:
By creating and optimizing content that speaks to your unique offerings, you’ll show customers (and search engines) you’re the real deal.
Core Features
Social Media Management
Most firearms businesses either avoid social media due to platform constraints or post without a real strategy—leading to lackluster results. We navigate platform restrictions and develop strategic content that drives engagement, helps you connect with customers, and builds brand loyalty.
Post Scheduling
Inconsistent posting leads to low engagement and missed opportunities to interact with your audience. Our team sets up a content calendar so posts go live when your audience is most active—maximizing visibility and responses.
Comment Replies/Interaction Strategy
Many businesses overlook customer questions or comments, losing trust and potential sales. We give you a solid strategy to responding to customer questions, fostering a strong, trustworthy relationship with current and prospective buyers. While staying consistent with your brand.
Short-Form Video Editing/Creation & Images
In a fast-paced digital world, text alone may not capture attention—especially for a visually appealing industry like firearms. We help you create high-impact visuals and short videos that emphasize your products and brand identity, giving potential customers a reason to stop scrolling and check you out.
And Our Excellent Local SEO Services
Everything that you get with our Local SEO services included as well.
Optional Extra Features
- Talking to and interacting with your followers on social media boosting interactions and reach even further
- Additional Hours for technical fixes and polish
- Website Redesign to make navigation and check out easier for users
- Branding Packages that transform the look and feel of your business
- Bridge digital and physical with QR codes that let customers easily leave reviews and see product details online
- Landing Page Design & A/B Testing for engaging email and paid marketing campaigns
- Paid Advertising Campaign Management to bring in ready to buy customers
"The Peacemaker"
Comprehensive Marketing Arsenal—
SEO, Social, & Email to Supercharge Growth
When you’re ready to dominate the digital space, the Peacemaker Plan adds email marketing to the robust SEO and social solutions in Dragoon—so no leads slip through the cracks.
The Bottom Line:
With the Peacemaker Plan, you’re covering all major fronts—search visibility, social proof, and direct customer engagement—so your FFL or gun shop becomes the go-to resource in a competitive field.
Nurture Long-Term Customer Relationships:
Targeted email campaigns let you stay in touch with past purchasers, alert them to new arrivals, and even drum up event attendance.
Maximize Customer Lifetime Value:
Emails + social + SEO = a trifecta that turns one-time buyers into repeat patrons, all while gathering valuable feedback.
Stay Top of Mind:
Through segmented email lists, you’ll send focused messages at just the right time—whether it’s a sale on ammo or a new shipment of rifles.
Core Features
Email Marketing Campaign Creation & Management
Lack of direct communication with potential or existing customers can leave revenue on the table. We create targeted email funnels, promotional blasts, and automated follow-ups that keep your firearms business top-of-mind, encourage repeat visits, and boost long-term loyalty.
Comprehensive Social Media Management
All the high quality social media services that we offer with our “Dragoon” plan to convert visits into followers, and followers into customers.
Proven SEO Strategies & Optimization
All the proven SEO techniques and strategies that we bring to every one of our client’s campaigns to convert clicks into sales.
Optional Extra Features
- Talking to and interacting with your followers on social media boosting interactions and reach even further
- Additional Hours for technical fixes and polish
- Website Redesign to make navigation and check out easier for users
- Branding Packages that transform the look and feel of your business
- Bridge digital and physical with QR codes that let customers easily leave reviews and see product details online
- Landing Page Design & A/B Testing for engaging email and paid marketing campaigns
- Paid Advertising Campaign Management to bring in ready to buy customers
The Sheriff Reputation Management
Quick Draw Reputation Management
Our advanced online reputation management services help you to build and maintain a strong reputation online. Through review management and unique technologies, we make sure that everyone knows you’re a straight shooter.
Tailored For You
No two situations are alike, we customize and evaluate your individual needs to create a completely customized plan for you. From we can handle any reputational issue, from a couple of bad reviews to targeted attacks on your reputation. Contact us to learn more.
Additional Services
Need a single shot or a bigger arsenal?
We offer one off and additional services for your digital marketing needs. Add these to your plan or individually to bolster your current digital marketing efforts.
Tailored Individual Solutions for Your Business
Website Redesign
Outdated or non-mobile-friendly sites drive away potential customers and reduce trust. Our redesigns prioritize helping customers easily find what they need and feel confident purchasing from your store.
Branding Packages
A strong brand stays in the mind of a customer, we help you do just that.
We craft a unified visual identity—logos, color schemes, messaging—that resonates with gun owners and positions your shop as an authority in the firearms space.
Landing Page Design & A/B Testing
Without specialized landing pages, you miss out on conversions and can’t pinpoint what resonates with your audience. We design high-impact pages with compelling calls to action, then run ongoing A/B tests to refine layouts and messaging until sales are through the roof.
QR Code Deployment
Potential customers slip away when they can’t quickly find more info about your firearms, services, or promotions. We help you integrate QR codes into your marketing materials—store displays, gun show flyers, mailers—making it seamless for customers to hop online and learn more.
Email Campaign Creation
Sending generic or sporadic emails leads to low engagement and unsubscribes. We fine-tune the right messaging and frequency, tailoring content to your audience’s interests—maximizing open rates, clicks, and ultimately, purchases.
SEO Campaign Strategy
Shooting in the dark with outdated or sporadic SEO efforts keeps you behind your competitors. We develop a cohesive, data-backed strategy that accounts for technical SEO, content optimization, and ongoing adjustments—so you’re always one step ahead in the rankings.
Full Web Gravity Audit
Pinpointing the exact reasons for low traffic or high bounce rates can feel like searching in the dark. We analyze your entire digital presence, from on-site elements to off-page signals, then deliver actionable insights for boosting visibility and engagement.
Keyword Research
It can be overwhelming to figure out which terms will draw paying customers instead of just window-shoppers. Our in depth and sophisticated keyword research tells you what terms to focus on for the best results.
Pay Per Click Campaign Management
We help you fire off and sight in Pay Per Click campaigns on freedom loving ad networks. Driving targeted traffic from sources that are not only interested but actively seeking your products and experience.
Ready for Expert Marketing Help but Still Have Questions?
Don’t let digital hurdles keep you out of the spotlight. Contact us today, and let’s figure out which plan (or standalone service) best fits your needs. With Cap & Ball Digital Strategies, you’ll get the firepower you need to break through online barriers, boost conversions, and protect your rights in a fast-changing landscape. Let’s get started!
