Tools & Resources
Tools, Guides, & More to Help Your Digital Marketing & SEO
Here you will find links to all of the various Tools and Resources that we have created to help you market and promote your gun store, FFL, or firearms business online.
Each item here has been created to help you succeeded in the constant uphill battle that is online marketing for anything Second Amendment related.

Heartless Tools & Resources
Digital Marketing Misfires:
A Gun Store Owners Guide to Avoiding Digital Marketing Mistakes
Learn about common digital marketing mistakes and how to fix them for your gun store in our free guide.

The Dead Calibers Archive:
Documenting the Pursuit Of Ballistic Perfection
History is littered with forgotten and obscure calibers; we document them here.

Online Gun Owners Resources
A massive collection of online resources for gun owners, from those just starting out to those who are interested in learning more about firearms and improving their skills.

Ready to Lock & Load Your Digital Marketing?
If you’re looking to take aim at real growth, connect with us today. We’ll bring these powerful SEO technologies—and our years of experience—to build a custom, hard-hitting strategy that helps your FFL or gun store stand tall in a crowded marketplace. Because in the world of online visibility, you don’t want to show up with a pea shooter when you could be packing serious heat. Let’s get you locked, loaded, and ready to dominate the digital range.

Tools We Recommend
Vetted Because We Use Them
We’ve collected these tools and recommended them because we use them ourselves.
Note: We may earn commission from the links below.

Lamda Test
Test your website or app on a number of different platforms and devices to ensure mobile and browser compatibility.

Brevo
Email marketing platform that we use. Let’s you create templates, automate your emails, and even manage your customers and contacts with an integrated Customer Relations Management system. Create bookings, video calling, free phone line for inbound calls. Perfect for starting your email marketing and list building efforts, as well as sales and more.

Hosting
IONOS
We host with and recommend IONOS. We have not had any issues with the quality of their service, nor any complaints about the quality of the support they offer. They offer both reasonably priced domain registration and hosting services that we can confidently recommend because we use them.